What to look for in an agency?

What to look for in an agency?

Don't be fooled by the honors of a content marketing agency. Instead, go through their long-term case studies that will reveal - the quality of the work, the quality of the placements obtained for their campaigns, the key performance indicators used to measure their success, the level of innovation, the customer relationship Etc. Even if an agency does not have a case study in your area, it can still provide you with high quality and marketable work.
Check the diversity of the portfolio of work. It may include articles, information graphics, data visualizations, images, videos, interactive maps, multimedia elements, etc.

On-site customer testimonials and LinkedIn recommendations are an unbiased way to evaluate the founders of the agencies and those who actually produce campaigns.

Search the published work of team members or industry columns by the founders to estimate the depth of their knowledge.

See if the agency is still trying to innovate with content creation or marketing processes. Then it can help you stay ahead of your competitors.

Make sure that the agency's success assessment measures are in line with your objective. Some key landmarks are high-quality links, total social sharing, purchases, downloads, subscriptions, unique visitors, etc.

Make sure the content agency knows how to use SEO effectively and position your content on major search engines.

While fragmented content can cost you less, a comprehensive set of agency strategies can deliver long-term results. This may include strategy consulting, ideation, research, production, design, influencer marketing, etc.

Ask specifically who will produce your campaigns, who will be your weekly point of contact, their work history, etc.

Ask if Marketing Automation or Advanced Analytics tools will be used to measure results.

Also, focus on the technical aspects of marketing and determine who will run the design, changes or updates to the website.

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